eCommerce applications have gradually become a lifestyle choice, especially with a large group of customers who are technologically savvy. Furthermore, people also found it quite easier to purchase online since the inception of the eCommerce industry. Needless to mention that during the Covid phase purchasing from these eCommerce platforms was a necessity and a luxury.
In addition to that, it cuts out the hassles of turning on the desktop. Login with just a simple touch makes your online purchasing process much easier and at your fingertips. The increased use of smart devices and more importantly mobile phones have literally brought a storm in the eCommerce application forums.
A Few Important Features You must consider for Your eCommerce Platforms
1. One-Step Registration
A simplified registration or signup process is always appealing to customers and all shopping app development companies ensure that. Allow all users to log in via email, phone numbers with OTP, and even external accounts like Google and Facebook to simplify the registration process. A simple way to access the online store makes the customer happy. Hire mobile app developers for easy access to the app which means fewer customers leaving and higher sales volume.
2. Advanced Search Capabilities
This feature is intended for online stores with a large product catalog. You must ensure that users can easily find what they are looking for. Implement advanced search features such as sorting and filtering. Reduce the number of steps a customer must take to find a product without having to browse the entire store. This will undoubtedly increase conversion rates and provide a positive customer experience. The icing on the cake is an increase in repeat customers and brand loyalty.
3. Detailed Product Information
Long and detailed product descriptions may appear unnecessary because it is widely assumed that good product images are sufficient to attract potential customers. After all, who has time to read lengthy texts on their phones?
However, whether on mobile or desktop, descriptions are important. What if one of your app's visitors wants to learn more about the product? Do you expect them to go through the trouble of visiting the desktop site? Furthermore, providing detailed product descriptions lowers the likelihood of impulsive product purchases, client dissatisfaction, and product returns.
4. Augmented Reality
Augmented Reality gives your eCommerce app the ability to show off your product to customers in a real-world setting. Although it has been available for some time, brands such as IKEA have helped to normalize augmented reality in the eCommerce world. A virtual try-before-you-buy experience is advantageous.
Customers have found augmented reality to be very useful during online shopping because it helps them clear their doubts and hesitations before making a purchase. It also helps to reduce churn by allowing customers to make conscious decisions through experimental interactions. 63% of consumers preferred having augmented reality as part of their online shopping experience.
5. Wishlist
A Wishlist is one of the most important features to include in your eCommerce app development process. While browsing, potential customers can add their favorite products here. It is common for customers to return to their wish lists even after purchasing some of the items on the list.
This increases customer retention and builds customer loyalty. Customers prefer to mark products without adding them to their shopping carts. Retailers can use the Wishlist as an insight to send reminders and product recommendations to customers, ultimately increasing sales.
6. Personalized Customer Experience
Once customers have finished browsing products of interest and made a purchase, it is best to send them relevant product offers and recommendations. To drive personalization, many retailers now use sophisticated recommendation engines.
Wrapping Up
It is simple to draw a customer's attention to products, offers, and discounts that match their preferences, resulting in a possible conversion. Personalized content also aids in expanding the reach of the business and increasing customer engagement with the brand.
Consult Mobibiz, a reputed mobile application development company in Gurgaon offering development, migration, and customization of mobile apps. They
let business owners create mobile apps by opting ready-made features to
offer to customers.
